Johnnie Walker is the most widely distributed Scotch whisky brand in the world, with annual sales of more than 120 million bottles. Originally known as Walker's Kilmarnock Whisky, the brand is a legacy of Johnnie Walker, who began selling scotch in his grocer's store in Ayrshire, Scotland.

Alexander Walker, John Walker's son, is later credited with several innovations that distinguish the whisky: the parallelepiped bottle and the crooked label.

The parallelepiped shape was chosen to make better use of the loading surfaces of trucks and ships, thus increasing the number of bottles that were transported. In addition, this shape also increases the strength of the bottles, thus reducing breakage during transport.

The other special feature of the bottle is the label, which is positioned not horizontally, as is usually the case, but at an angle of 24 degrees: this expedient increases the space for printing, thus allowing the name to be enlarged and thus making the brand more visible.

Johnnie Walker created 3 limited edition products last year in co-branding with the television series Game Of Thrones: Johnnie Walker A Song Of Ice (a light blue and white bottle depicting a white wolf, a symbol of the Stark family), Johnnie Walker A Song of Fire (a red and black bottle depicting a dragon, a symbol of the Targaryen family) and White Walker by Johnnie Walker (a light blue and white bottle depicting a white man walking, a clear reference to the "White Walkers" or "White Walkers").

Johnnie Walker A Song of Fire is a rich, spicy scotch with a subtle peat aroma accompanied by faint hints of red fruit and sweet smoky notes.

It is perfect to enjoy neat to savor its surprisingly warm and smooth finish.

Made in the United Kingdom

Producer's Data and Address:

Diageo PLC - 16 Great Marlborough Street, London, W1F 7HS, United Kingdom

Data and Address of Distributor for Italy:

Diageo Italia Spa - Via Ernesto Lugaro, 15 - 10126 Torino (TO)